ROFF, the Portuguese market leader in SAP solutions implementation, announced today the opening of a new subsidiary in Casablanca, Morocco, which will be the base for the North African market. The investment strengthens the internationalization strategy pursued by the company, which expects turn over around one million Euros on the Moroccan market in the first year of activity and become the largest SAP partner to operate in Northern Africa by 2014.

ROFF aims to expand the nearshoring services provided by the company and exploit, together with the local SAP subsidiary, new business opportunities in an expanding market. The partnership with SAP extends to Morocco, where it will be able to sell SAP licenses directly.

This subsidiary will approach the market in Morocco and Northern Africa, with special emphasis on the Maghreb countries and particular attention to opportunities that may arise in the Francophone countries of West and Central Africa. It will work in close coordination with the ROFF Paris subsidiary and complement the scope of the office in Luanda.

The experience gained during recent years on projects developed in Northern Africa, including Algeria, Morocco and Tunisia as well as its services flexibility, offers ROFF unique skills that will ensure a high level of competitiveness in a booming market and numerous opportunities for the development of business solutions.

Francisco Febrero, ROFF's CEO, states that "the permanent work we have been developing on the African continent, particularly in the North, gave us enhanced experience and a broad vision on the potential of these markets.

We can be very competitive considering the market maturity of the Maghreb and the anticipated growth in demand for SAP business solutions, we provide directly. With this investment we intend to actively contribute to the increased volume of national company's exports and foster growth of the Portuguese economy on the African continent"

The ROFF operation in Casablanca will be led by Fayçal Chraibi, who moves to ROFF coming from SAP France. Fayçal has a degree in Engineering and holds masters degrees focused on e-business and architectures of information systems.

ROFF began its internationalization strategy in 2006, opening offices in Luanda, Paris and Stockholm to meet the growing demand for its quality services in Africa and Europe. Since then, the company has developed operations in other international markets, such as Switzerland, Norway, Poland, the USA and also in other strategic regions like the Middle East and South America. The foreign markets already account for about 60% of its turnover.