Francisco Febrero takes the lead at Gfi Portugal

Francisco Febrero assume liderança da Gfi Portugal

Francisco Febrero, ROFF's current CEO, has taken over the leadership of the Gfi group in Portugal. After this appointment, Francisco reconciles the role of Country Manager of Gfi group, as well as ROFF’s CEO and Corporate Vice President of Gfi group, with the global portfolio of the group's SAP business.
The main objective is to consolidate the group as one of the major players in the Portuguese IT market and to strengthen the offer of consultancy services for the implementation of SAP solutions worldwide.

Gfi's new Country Manager underlines: "As head of Gfi's largest company in Portugal, this transition feels natural. I have no doubt that, even under the present conditions, we will continue to have a very successful business project in the coming years, all together and with our entire team. We must continue to be very close to our customers and our teams to maintain the growth of the group's business. Like before, we will maintain our people, our excellent level of service to our customers, and we will work to continue to find opportunities to sustain growth."

Francisco Febrero joined ROFF as an SAP consultant in 1996 and also founded ROFF. Three years later, he became president and CEO of the consulting company and led the opening of different offices in Europe, Africa, South America and Asia. In 2016, he became vice president of the Gfi Group, as well as responsible for all SAP operations in the group. His professional career also includes a stint at Coopers & Lybrand (now PWC) as an auditor, and another at HJ Heinz Group as a controller and SAP consultant.